Drop in quality of team every season

They've made the game pretty realistic in most areas but when it comes to end of a season the quality of a team drops by roughly 20% which is pretty ridiculous I think. Someone who was a 105% quality is now merely 85 or 90. And more often than not you have to build an entirely new team for which you don't have sufficient coins. I know it makes sense for top eleven because then users will spend money but it's just not sensible for us.

A 20% drop over 3-4 seasons would make sense which would also mean increased spending power.