smmblog
Newbie

About smmblog

Biography:

YouTube is a huge audience. It is in third place for traffic after Yandex and Google.

There are brands, companies, but advertising on the service is just emerging. Accordingly, the number of people there exceeds the number of ads.


Most people think of YouTube as an image thing. In fact, it's a full-fledged traffic channel that can easily double your business.

If you have good traffic on social networks, you can connect YouTube and double it, because the coverage is basically comparable.

The average budget is from 300 to 500 thousand rubles, there are projects for 2-3 million rubles.

But here it should be noted that YouTube is not suitable for some areas of business. These are urgent purchases or services, the repair of household appliances; there are some difficulties in working with b2b.

YouTube's unique features.
YouTube is part of Google, which knows almost everything about the user.

Accurate ready-made audiences from Google
There are exact ready-made audiences out there. Even ones you might not have thought existed.

The simplest examples are ski resort lovers, parents of teenagers and others. Google identified all kinds of audiences a long time ago, and you can try to target them with just one checkmark.

Large selection of remarketing audiences
The important thing about YouTube is that you can remarket to your channel users. You can also unload a list of any audience from Google Analytics and show ads exclusively for them.

Showing ads on specific channels and clips
Starting June 1, 2021, YouTube will show ads in all its video clips. Previously, only channels that participated in an affiliate program or had monetization ticked. Now you can show ads on all your videos.

Access to the luxury audience
With this feature, you can select users of the latest iPhones or those who watch flights to Bali.

The option of selecting audiences by family income does not yet work well in Russia. But this function is new, so perhaps soon it will begin to work more adequately than it does now.

Optimizing ROK for conversion value
Many people think that YouTube is more of an image story, that it is not about leads, not about conversion. They're wrong. Right now it's a story just about conversions and leads. And the cost of a lead is absolutely in line with prices in other systems.

YouTube is good at finding and adapting the right audience for you. It knows how to optimize for conversions. You can run simple targeting there, which will work because it knows where the target audience is.

Mistakes when running ads on YouTube
The very first thing is a bad video.

In our work, we often see that the video is made without understanding the laws of YouTube. Or it's just taken from another advertising campaign. It's a big mistake to run such a commercial.

The second - poor PPM.

When the landing page does not explain why you should come and do something. This applies to all targets, but YouTube allows you to tell a lot about the business. So if the video shows one thing, but the site expects another, people will turn around and leave.

The third mistake is poor targeting.

When launching a campaign, our agency uses 3 to 9 hypothetical options for targeting and then sees what works best. If you run a single option and it doesn't work, it doesn't mean bad targeting. It's just that you haven't tried every option. So YouTube just didn't get you, and you missed the target audience you chose. You have to experiment, start a lot of campaigns and test a lot.

How to make a quality reel for advertising
The average length of promotional video with which our agency works - up to 90 seconds. In fact this is the video version of the landing page.

Composition of the clip
Introduction. In the first 5 seconds, we need to engage the viewer. This can be done through addressing the audience or provocatively - by pressing on specific pains of the audience.
The answer to the question posed. In the next 10 seconds, you need to answer the question posed. And answer in such a way as to solve the pain of the viewer. You need to present the service or product in a convincing way, such as bringing in an expert to tell you what will solve the problem.
Skip Button. If the person isn't interested in the product or service, he or she will click "Skip." If he or she skips the video up to 30 seconds, it's free for us to watch. But if you make a long introduction, the person will understand too late that you advertise, and will give up watching after 30 seconds. As a result, you'll pay for the ineffective display.
The call to action. Unlike television commercials, there is an active button to go to the site, so be sure to make a call to action. Clearly vocalize what people need to do: move, order, leave a request, and so on. Make sure to stop the movie for 10 seconds, so people had the opportunity to decide.
Video clip prices
The main feature of YouTube is the need to do commercials. Many people are hesitant about it, because you can draw a creative for a social network for 500 rubles, and here you need a script, then how to shoot it, in general, a lot of difficulties.

In fact, everything is not so bad. The script costs about 5 to 20 thousand rubles. Shooting can be done on your own on the phone - this is absolutely normal practice. If you need a studio, the price of shooting will increase from 3 000 to 5 000 rubles per hour. Editing a simple video - another 2-5 thousand rubles.

In total, the prices for the movie starts at 10 thousand rubles. if you shoot it yourself and pay the editor, and ends up to tens of thousands of rubles. Although it all depends on the budget and how the customer sees the promotional video.

You can make a slide show with offscreen text. The cost is small and at the time of testing the campaign is the best option. Let's not forget about the animated videos, the cost of which also varies greatly.

YouTube and lead generation
Here is an example of a campaign with leads for 6 rubles. Of course, there aren't many of them, but if you doubt whether lead generation works on YouTube, then I can tell you that it certainly does. And the cost per lead is often lower than on social networks.

Conclusions
If you do the video well and spell out all the UTP. Prescribe the right conversions to the site and make a good landing page. Make enough hypotheses, find working links and then scale them up, you'll get great results from YouTube targeting.

A simple and legal method to increase targeted actions in your YouTube account. Use https://lowcostsmm.com/ to get subscribers, likes and live views. And for Telegram, Instagram and Tic Toc have their own range of services.