One-off fixed price, or fixed price per year, instead of tokens?

I'm sure I'm not the first one to suggest this, but why doesn't Nordeus charge a fixed price for the game, or even a fixed price per year, instead of the current pay-for-tokens? I won't buy tokens, because I think they are too expensive, and not enough value for money. But I would be happy to pay a one-off fee of 10 euro's, or even 7,50 euro's per year, for the game. Perhaps enough other non-token buying players would be willing to do that too, so that Nordeus would earn more money that way, than with the current method of tokens. I bought FM 2013 handheld, for 9 euro's, but to be honest, I like T11 better.