As rastaman pointed out in the vent thread Nordeus' plan seems to be for players to win league titles easy up to a certain point when you are addicted to the game then make it harder for you to win so you spend more money on tokens to fix it.

Im the same, I was always challenging for trophies then this season, with the 2nd strongest team and doing the same training, tactics and everything that ive being doing for 14 seasons, im now second bottom of the league!!!! At first i thought it was Nordeus punishing me because I changed my teams name to 'Top11 is a scAm' but i think its their way to try and get me to spend money on tokens again....which won't be happening!!!!!