Pepsi promotion

What's up with this promotion :

http://i50.tinypic.com/723tw9.jpg

Is this Turkish only ? how does this work ?

I'm not getting it so it's probably something limited to 1 country.
.

I have the same question ... Probably its a kind of "collect codes from Pepsi bottles/caps - game" for Turkish T11- gamers.

It would be nice if Turkish users could give us some codes :)

pepsi teaming up with king.com to give away codes on their can in turkey

King.com Teams Up With Pepsi to... -- SAN FRANCISCO, California, LONDON, England and ISTANBUL, Turkey, December 18, 2012 /PRNewswire/ --

all summed up there