I personally think, that as a company they have a lot of backwards thinking, you make the game better, more people play, more people spend money on what they enjoy, how it is now you just resent it, I just play people out of position and suck it up because I refuse to reward backwards thinking.

Look at the moba game smite, that is increasing in popularity, their income is mainly based on selling skins etc, now they improve the game constantly, more people play, they enjoy it, they happily spend some money making the gods they enjoy playing look nice..