How about some new sponsership deals.
It has been the same since I first played this game in 2013. So here are a few ideas:

1. New terms like win a trophy or even the triple this season, I get more tokens or simply qualifying to CL or EL next season

2. Put some extra bonuses like if I won the league, Cup or CL Undefeated I get more tokens,* money or anything else.

3. If my player is top scorer, best player or top assist he gets 15%Attribtes.

4. When failing achieve the terms a contract is cancelled, however if I accomplished those
terms I extend the contract with higher rewards.

That would make a great competition.

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