It's just a poor game.

More shots on goal ? Lose
More players on the pitch ? Lose
Want to sign your academy player ? Well it's going to cost you 25 tokens, whereas a player on the transfer list will cost you maybe 3.
Improve your facilities to reduce injury and improve ability ? HA !! It doesn't work.
Have a 5 star player that is only getting 4/10 or 5/10 a match ? Use whatever methods you like, it won't matter.

Why improve the academy and spend that much " money " on it, only for players to cost more tokens than they do on the transfer list ?!

Ridiculous.

I don't spend any money on this game and anyone who does is crazy.