I stopped doing counters 3 seasons ago, find two or three formations your team responds well to and stick to them, preferably combinations that won't require more than one sub during an ongoing match, might take six, seven games to find them but trust me, it's worth the time investment and making your opponents adjust to your style is a good advantage IMHO.

My formations I play are Butterfly (3-2-2-2-1) 4-1-4-1 and 4-3w-2amcs-1

Good luck :-)