Simply because anyone getting themselves upset over the price increase of virtual tokens in a game needs to take a look at themselves.
This is just a game, no one is being forced to play it. Prices go up and down on all sorts of things and if you are offered a price for a product and think the price is too high then you simply don't go and buy it.
Would it matter to you if my top package is £69.99 or £9.99? If I wanted a pint of beer I could go into Halifax and get one in most pubs for around £2.40. If July wanted one in London he would probably be paying £3.50+ for that same beer. Does he moan every time he gets a beer that I can get one for £1 cheaper? Its £7 odd for a pack of cigs in the UK, but those in Spain can get the same thing for about £4. That is life.
It is irrelevant what other people are being charged for the same package coins on this game as the purchase of coins is something that is totally voluntary. You don't need them to play the game. So look at the price you are being offered and decide if you think its a good deal for you - if it is and you can justify wasting your money on a game then buy it. If you don't think the deal is good or right for you then don't. No need to cry about it in countless threads saying its unfair.
The only Tokens I have "bought" have been the ones I got for signing up to give my cash card details to Facebook. It cost me nothing to do that and I think I got about 20 Tokens as a result. You might look at that shopped photo of mine and say you would pay £19.99 for 650T and say that's a great deal - but I wouldn't. To me they could offer me those prices and they still wouldn't get any of my money simply because I don't think they are worth it. Similarly, there are obviously plenty of people that are more than happy to pay £100 or whatever for Token packages - otherwise Noredus would lower the price. So either suck it up and pay it, or don't.
Anyone buying Tokens in my opinion needs their head looking at. I'm looking at having around 2000T next season, simply through farming, completing surveys and downloading apps (and then deleting them shortly after). Why it would seem a good deal to pay £30/£40£50 to get a few hundred Tokens when its been shown you can get them for free with a bit of patience is beyond me.