How much should I set a ticket price?

[July Fourth]

Just thought I would start a topic on ticket prices and how much a manager should set them at.

I'm sure it may be a factor of plenty of different things - Level, Competition, Number of fans in the fan club.

I'm Level 12, Have a current fan base of 1,029,390. Stadium current capacity of 73,000 and my current match price ticket is $10 which then brings in a match day revenue of $730,000. That's because the stadium is sold out every game.

The purpose of this thread is to try and find a "optimum" ticket price which will bring in maximum match day revenue whilst getting full or close to full capacity for every home game. Also my stadium is due to expand to 91,000 capacity.

I wonder if my current matchday ticket price for $10 per match is currently way to low.

Also I wonder what other managers ticket pricing strategy currently is.