Update: I raised ticket price to $35 during last season in L17 and stadium capacity was maxed out at 260,000 and we hit full attendance still.

Now In L18, I trialed $40 in the cup first round and it was full attendance of 260,000 again.

Then went upto $45 for our first league game and again we got the full attendance. At $45 a ticket for 260,000 fans this brings in $11.7M for every competitive home game.