I believe that Nordeus is earning also from bonus videos because those companies paying for advertising. I don't know if it's more, less or the same value with the prices we buy T or packs.
All the companies prefer to use their budget in Christmas/Holidays period because the consuming is bigger and more people spending more free (internet) time. This period I gathered lot of T and packs but as I suspected, now this is a "dry" advertising season. I believe that after 2-3 weeks, things gonna be better - but not as Holidays period.