I'm level 13. At the beginning of every day, I'm paying 1.97M in player wages and only 900k in sponsorship, so I'm losing 1.07M a day.

As has been mentioned, tickets will be very important, I'm charging prices of $22-24 and getting over 2M for every home game. Also, the match prizes for all competitions definitely helps. I'm holding over 80M right now, it's more the construction prices that worry me.