Money struggles

[lastman]

First obvious choice: transform tokens into coins.

If that doesn't cut it, try to get free transfers off the market, possibly for 1 token and as young as possible. At the same time, try and find those who are quality x4 or x9, then sell them for a multiple. Of course, on lvl 1 that might prove a bit tricky since there are fewer potential buyers for the quality of players at your disposal.

Don't spend if you don't absolutely have to (win bonuses, for example).

Upgrade your stadium in installments, i.e. step-by-step seating upgrade rather than the whole stadium - it rewards you with more and faster income, and it'll upgrade for the same amount and over the same period of time.

Hope that helps