It seems we all will have to adapt on lower avQ strategy through seasons in order to avoid strong teams in our competitions.
For example, team who won the cup where my Celtic was 3rd, is 3 levels above me (he is 17, my team 14)
On his level he has (after selling few players) average quallity 3* with lineup:
1x 9*
1x 8*
6x 7*
1x 3*
5x 1*
On my level his team is alike 8x 9*, 1x 5* and 5x 1* (those players have very low quallity, kept in team for seasons) and he has same average quallity as me!
I know he sold few players (because I saw his team few days ago), he won the league (21W-2D-3L, 101-31GD) and the Cup, maybe he won the CL too.