Apart from that, difficult to compare Civ to T11.
another Civ fan
The basic thing of (almost) all the games is a routine, where actually you do the same basic things (till the time the game is over - you finished all the missions).
So it's the same
trying to win with your riflemen opponent's musketeers (in Civ)
won new territories or castles in Total War
wear the new power armor but facing stronger mutants (in Fall out)
find a new stronger sword in a dungeon but have to fight a more dangerous dragon
building a 6*-7* team , winning a trophy, loosing a star in the next season and building your team again.

Here of course we have the challenge to find some young fast trainers and keep them for 3-4 more seasons in our team.

But for me, one of the more exiting moments (except playing in a final) in the game is to wake up early in the morning of the first season Sunday and looking for players to build my team.

Could it be better ? yes, I would like a longer season , of six weeks for example, so to enjoy my new team.
As I also would like a match with longer duration of 15 min. with more interactive coaching.