Supply and demand are the biggest price drivers in a normal business. However in a business such as this there are other more determined factors to consider. With this game being the product of a business monopoly then supply and to a much lesser extent demand are meaningless concepts.Demand can still be a partial driver of price in a monopoly but only if the monopoly business allows it too be. One could argue that if a price is too high then demand will slow but the counter argument inside the monopoly will be if you wish to purchase the product you will pay the price we set because you have no choice. In either case the monopoly business still makes a profit from those willing to pay the price even if it is a non maximized profit and in this case of the token created by Nordeus they dont seem that concerned about demand for the product which lends itself the the premise that the in game purchasing is now a minor revenue stream for the business.