As a basic programmer, I would hire a specialist to do this, but I do not have the $$$ necessary to start this. My guess is that this would take upwards of $200K to start. Servers, programming, website, facebook. Just a rough guess, but if someone wants to bankroll this, I would be happy to organize and be part of this.
Remember: competition causes improvements. IF a product is stagnant, the competition will overtake it.