New season less stars?

[Pedroodivelas]

Basically it’s the first time I’m playing top eleven and I’m loving it, and my first season I won , spent a lot of money in good players with a lot of stars, but as soon s the game sent me to a new league(because I won the last one) all my players got weaker less stars and ability’s. Is it that normal? Show be the other way round right? Many thanks