It's the illusion of having some control over something within the game. I know where Bunzo and dave1311 are at, I know where I'm at, I don't know where mcdoomer is at.
I got over 2500 blue packs so I don't care what they (Nordeus) have done to morale. BUT noobs and lower level players will be watching videos for blues (not greens) thinking that they need morale boosters. This in turn will have a knock on effect on the quality of players these teams have (less greens plus a f*ucked up training system) means they'll be spending more tokens to buy "instant star" players.
It's money making. Only after realising that morale is insignificant do we realise that Nordeus are busted on this one.