Yes I know the away side didn't have any effect when someone challenge you for friendly but consider this.
Someone who wants to train his players or watch ads need to wait for few minutes until the friendly ends. And this people only login top11 during that time and busy with real life.
Just make accept or reject button (like negotiate player) for association friendly.
It's annoying when you're in middle of training your player/watch ads suddenly someone sets a friendly against you.
We can unfriend that guy if he keep setting friendly match before this. But what about this new feature? Anyone, strangers can set friendly with you anytime everyday and that would annoyed a lot of people