the fact that he has been playing for 10+ months is the telling feature. It is highly unlikely that he plays this game as he would not have time to do this. This is most likely a promo by Nordeus. They have his face on the main page, it seems that they want a player to actually manage in his name to show that he "plays".

Can you see him logging in while he is in the dugout during a game?

"Xabi, go in!"
"But jefe, its the 33rd minute and who would I replace???"
"Sorry, dont talk to me now, I am about to start a match against another token-buyer for 1st place!"
"Rui! Log in and watch my match for the extra 2%!"

If anyone would do it, he would give it to his assistant to play, Rui Faria.

Pure promotion.