Just wanted to add something, but not sure where it should go so maybe a forum regular/mod can direct this to the right place - this will seem obvious if you've played a few seasons but it isn't if you are just starting out
1. Your player values go down for a new season - I lost about £2m of value from a team worth £14m (about 15%)
This is important because if you are in your first season, maybe first few, and you are trying to buy players that you can sell on for a profit make sure you sell before the season ends if possible or your bargain buys will have their extra value wiped out
2. The amount of cash you get for your tokens doubles up with the level you are on, so if 25 tokens is worth £800k in level 1, it's worth £1.6m in level 2 and I would guess £3.2m in level 3 and so on
i.e. if you are buying/earning/saving tokens you might want to hold on to them for a new season if you can