I live in the West too. Your match times should be listed in your own time zone, or whatever time you have your machine set to. I have a laptop set to GMT and it says it in that, my home computer lists it in PST.

My match times are currently all over the place time wise as well. Apparently this is one of the things they are working to fix, that match times will be more reasonable for the player's time zone. Currently you need to set an alarm, or spend the tokens to change.