I think that if Nordeus were to create a league/server where people were unable to earn/buy additional tokens, there would be an interest in the league.
Players could then be charged $ each season to renew their club's franchise within the league, so that Nordeus was still making money from the players in the league. Or perhaps a fee to renew the TV rights contract every 10 days, so players who don't pay, stop receiving tokens.
Anyway, think it over