Here are some suggestions to improve game...
Before i start i woud like to say that i love this game very much, and even pay small amount average ( 5 euro per week ) to improve my team. But there is many things you shoud and must improve if you whana keep serious players on this game...
1) That statistic of players shoud stay for all years not reset when come to new club....Make 2 different statistic 1 for club stats and other life ( goals, asists etc. )
2) If players finish top in passers, scorers or by top rated at end of season give reward like example 5 to 10 tokens or 5 skill points for that player + ofc put achivment on life statistic of player.
3) Put top scorers, passers and top rated in champions league and cup... + ofc reward as i said in upper suggestion
4) Make chat in game so players can talk in game ( make more fun, and for players like me who dont like FB and made FB only so i can play this game... to stay in contact with other players in game. And make game less depended on FB so i can say to my in game m8s send me skill point, treatments etc..) And ofc discus games with other serious players...
5) Remove stupid injury like i train stretching on 99% condition and my player got 4 days injury i mean WTF ?? I train football many years and on full condition on stretching it is impossible to get serious injury... So come on....
6) Under finances merchandise make selling club t-shirts undependable on tickets sale but on overall supporters ( fans ), and show witch players sell most shirts.... So we can make good money for it...
7) Players that come from Youth 21 program shoud be charged money let say full value + 1 token.... Dont be so greedy by forcing players to buy tokens and charge 20+ tokens that is not fer...
8) If you paying for game as me average 20 euro per month you should give some rewards any kind so i feel apreciated spending money on game witch has many, many things to improve...
9) Make scoreboard to be usefull for example to give 5% or 10% more attendance per game or improve morale by 10%...
10) Medical insted + treatments every 4 days make every 7 days to be able to cure 1 player fully
11) For first 3 places in league, champions or cup put not only money reward but for first 7 tokens, second 5 and third 3 tokens will not make big difference but will make player happy...
That is all for now if i remember more ideas i will put it...