I have an 111k stadium (below average for my level, i think) and i'd need to set prices at 2$ or 3$ to sell out a freiendly (max $333k revenue) .. at $5 a ticket I get attendance >90k and revenue of close to or over $500k.
I think I'm clearing about $1.5m in merchandise too, but that seems very high. I'll check again tomorrow.
~^~*~^~ My opinions are best when taken with a grain of salt. No iodine added. ~^~*~^~