When you think there are around 10 million regular players, if even 10% of them (a low figure I'd say) buy £5 of tokens a month...........well, as the yanks would say 'You do the math'!!!!!
its not that simple. the numbers are false on the site, and thats obvious. so many people have multiple accounts and there are tons of abandoned accounts. I would bet that there are 2-3 million at best and 10% of those pay. now do THAT math