I don't think the average quality has anything to do with the results. I've ben playing a couple of years now and tried to work out whether an advantage can be gained by influencing your average quality level. I think it used to, but from the last 5 or 6 seasons I think this has been fixed. I used to keep my average quality as low as possible whilst still having a strong team, this meant at the start of a new season, I was put into a league with similar average quality teams, yet I still had a great team. my subs and reserves were extremely low and my first team were the best I could get. However like I said this seems to have been fixed as it no longer works.

I've made sure I had the highest quality and was beaten. I've also had the lowest average quality in the entire league and have still won the league.

The only thing average quality is good for now is to give you a rough idea of how strong the opposing team is, that's it. If you don't look at the actual team you may be seeing a fixed figure as many of my opponents will have found out when it came to the match.