Thanks khris for my ear worm today.
There are many good tutorials, including the nice video ones by BridgeGoth, there are some others worth reading: http://forum.topeleven.com/tutorials...ls-guides.html
Raising cash becomes more and more difficult as you level up. You might consider taking over a lower level team if you have a tiny stadium for your level. After learning a bit from the tutorials, armed with that knowledge you will have a easier time with it.
It's right about that level most people notice that $$ outgoing isn't covered by incoming. We all are welcome to ask for help no matter what level. I like when I learn new things about the game, and I still am even after playing close to 2 years.