I bought an FA called Cristiana Ronaldo, I sold an FA called Cristiana Ronaldo.

30 mins ago I sold a renamed GK - Andy Goram.

OK, I'm being facetious.

Renaming can work to get unsellable players sold - it probably does have a psychological effect (orsome folks think the game generates these players as 'special') but its better to get the guy in shape to sell without it and use the token for something else like an FA. But as a last resort its pretty successful.

I do use it as a last resort since I now only carry over 14 players to the next Season and I must sell my excess or sack them.

Rename a guy to a current top notch player irl.