The game is a pay-to-win monetizing scheme. It has no tournaments or leagues.

Pay-to-win targets countries where welfare exhibitionism plays an important role in individual' status in their social networks, e.g.: the USA and developing countries.

In Western and Northern Europe equal opportunity is cultural so one token buyer tends to ruin a circle of friends.

There are plenty of rich people in, let's say, Norway. But you rarely see a Nordic in this game.