None of these players are maximum (they are all 8* rather than 9*) although that doesn't really make much of a difference if you are in his league!!
He has spent around 900-1000 tokens per player
In my currency that is around £80 worth of tokens each. Multiply that by how many players he has (18?) and you get £1440.
Now that may seem like an obscene amount of money to you or me but there are people out there who think of it as loose change, he looks like one of them.