This game, like all others, is all geared towards you spending your hard earned cash on tokens.. plain and simple.
They could throw you a bone once in a while and give you a nice reward. I got a small reward this weekend when our Football Association got promoted to Gold Div 3, we got the usual "reward" of health packs etc. 5 of each I think it was. But along with that we got 20 tokens each [approx £2]... "whoop de bloody dooo!"
In my opinion it should be more, wayyyy more, it wouldn't really cost them anything, and it'll also generate some good feedback for Nordeus for a change.
You've only got to read other threads about youth players etc and the cost of those coming through your academy, to see why people are ticked off!