Voldara: I will also provide you with some detailed feedback.

Note: I am an Electrical/Computer Engineer with an MBA, so I have training in these kinds of things, this is my analysis of the situation.

I am not going to repeat what Santa said, because I completely agree with everything he said, so we don't need a rehash. Instead, I'm going to focus on how this proposed changed in the long term, benefits no one, and could result in the death of the game.

I am going to divide the users into 4 categories which I'll define below: Ap hoppers, Casual Players, Serious Players, Hard Core Player, and Nordeus as the 5th entity.

Ap hoppers:
These are players who download aps frequently on their phone but rarely stick around very long. They usually play the game once or until they've done everything once (such as leveled up a couple times in a town builder), and move onto the next ap to try something new.
These are the kinds of people that may like this change, they want to download the ap, and play their match RIGHT NOW.

As for as Top Eleven is concerned, these user are irrelevant. I don't mean to sound rude or that players don't matter, but in the grand scheme of things, for a game like this they just don't add much. They will quit very quickly, possibly as soon as they lose a match or get pissed off at any of the many game mechanics which they won't take the time to understand. There is really nothing anyone can do about this. Their attention spans with regards to games is just too short to ever take a game like this seriously, which requires both time and mental energy. The ones who really enjoy the game however may eventually graduate to Casual Players. They also rarely if ever spend money on games, since many of these are teenagers, Nordeus won't be making anything off them either.

Casual Players:
These are the players that try to log in every day, and attend their matches, but often miss days and won't commit a lot of time, often times due to work or family commitments.
I think this group would likely give mixed reviews to this proposed change. On one hand, they will like the idea that now they can control what time their home match is played, however, they will also see that now the season is half as long, which means twice as much time needs to be dedicated to the rest. I could certainly see many causal players saying "I just don't have time to deal with 4+ matches a day, I was barely able to handle 2!" They will also realize that they will never be able to manage their away matches, or even plan for them since they don't have time to be there all the time, so they won't bother. Many would then tend to treat this game as a "set it and forget it" game, and like the ap hoppers, those kinds of players are not going to spend money when they know they won't have the time to commit to it on a daily basis. Eventually this group will phase themselves out, albeit much slower than the Ap Hoppers.

Serious Players:
These are the players that log in every day, attend nearly all their matches, generally join Facebook groups, and try to plan out a strategy for their teams and their opponents.
For these players, this proposal is a disaster. The reason they are serious players is because they enjoy taking a few minutes each day to plan for their next opponents, and try to find ways to make their team better. With this proposal, that opportunity is all but gone, and I feel like this group will quickly lose interest and argue that the game has sacrificed too much content for the sake of convenience. Some will quit right away, others will give it a chance, but my prediction would be that the majority would eventually find the game is too much like auto pilot to be enjoyable, and find something else to do. Losing the serious players would hurt Nordeus a lot because these players are not afraid to spend some money to try to build up their teams and/or watch videos to try to better their teams.

Hard Core Players:
These are the die hards who log in multiple times a day, barring an emergency will never miss a match, are in at least 1 Facebook group, and are always looking for an edge over their next opponent. Most of these users have likely been players for at least 2 years.
These players would give universal negative reviews of this new proposal. The hard core players commit a lot of time, energy, and money into their teams, and do not want control being taken away. They pride themselves on coming up with winning strategies and building that next great squad, and for all the reasons Santa listed, that experience is going to be blown out of the door. My prediction is that most of these players will quit immediately, citing that this is NOT the same Top 11 that I started with, and this new game is not worth the time. This would be a disaster for Nordeus as well, since these are the players that likely spend the most money, and even get into arms races with each others rivals to try to beat each other. Those that do spend money will not like the idea of having to put money into the game ever 2 weeks, and would often feel that it's not worth it anymore because the game will be too expensive.

Now for the 5th entity, Norderus, how would they fare in all this? My prediction would be very poorly.
If we analyze the predictions above, we'll see that the user base will increase in Ap Hoppers, remain about constant in Casual Players, factoring in the new base with the old base that quit, while quickly losing most of the Serious/Die Hard players. Could the Serious and Die Hards be replaced? It's possible, but would it happen in time and in a large enough quantity to matter? I have my doubts.
Working under the assumption that Ap Hoppers/Casual Players do not bring in significant revenue, one may feel a season half as long, would result in the Serious/Diehards spending twice as much a month. I find this assumption very flawed, since I would suspect that even if that held true, so many would quit playing altogether that they would at best break even. However, let's look at what that would do to the game at higher level. You'd end up with many abandoned teams, and would greatly decrease the quality of the game, which once again, gives players a reason to quit. Unfortunately for Nordeus, this is a vicious cycle, which would be nearly impossible to stop once it starts.

On the topic of Nordeus, I'm going to address a couple rumors I heard, I will address them as if they are true, but to users reading it, understand they are just rumors.

A: Nordeus is trying to make changes to suck up all the incredible amounts of resources that loan-trick abusers acquired.
If this is true, punishing the rank and file users who didn't even break the rules or exploit the system is not the way to go. It's a classic example of "trying to keep the straight man straight." The only way to solve this problem is to take away all their resources and reset their teams, but it's likely way too late to do that, so Nordeus will just have to live with the decision they made when they continued to allow this until it got out of hand. The best thing Nordeus can do is to try to prevent a serious exploit (such as tanking) to get out of hand so something like this doesn't happen again.

B: Nordeus is trying to make Top Eleven more like "Insert another management ap here"
Let me tell you a little story about Yahoo! Mail. Yahoo! Mail had many unique features and felt very different than other E-Mail clients. A number of years ago they decided they needed to be more like the industry leader, GMail, and redesigned their software to look, feel, and act more like GMail. The result was that many long time Yahoo! users were extremely angry and changed to another client. Their complaints were almost universally constant: "If I wanted GMail, I would have just signed up for GMail!" So what is the lesson here? Top Eleven is Top Eleven. It has a very unique and special format and ideas. If the users wanted one of the others, they would just go play that. Don't forget who you are and lose your identity trying to be someone else, in the end no one will be happy.



So there you have it, there is my analysis on the current proposal, and the future it would bring to Nordeus, and the game of Top Eleven.

I hope you find that helpful.