I'm not trying to defend Nordeus, but on their defense I say that there A LOT more tokens available than in the past. Before you only had to rely on sponsorship, getting ripped of by free tokens or purchase. Today you also get daily rewards and most of all association tournaments. Getting on medium-high divisions is very easy, so each seasons you get a lot more than, let's say, one year ago.
On a sidenote, I think that bidding price will lower with time so people won't waste them like today.