Hello,
My name is Maxwell Aligawesa also known as the UG WitchDoctor. Am a 23 year old content creator based on YouTube and I'd like to share my story regarding the state of content creation in Top Eleven.

It is coming to close to a year since I started creating Top Eleven content on my channel. I got into content creation by pure luck. One bright morning, I answered a survey and was randomly selected to be a part of the Mourinho's prank call video. This was a piece of content made on the Top Eleven Youtube Channel last year. In this video, we got to talk about Mourinho and he surprised us by actually joined the call. It was a phenomenal experience that I will never forget. (He said my name three times, haha)
After that happening, I thought that was really cool so I uploaded it onto Youtube. That was the genesis of my content creation career. I started doing training videos, tried out some meme videos and some advice. 11 months later, I have 730 subscribers and 76,000 views. My channel is UG WitchDoctor, make sure you check it out (Shameless self-promotion ha-ha)
Fast forward to early this year, I have had 2 partnerships with Huawei AppGallery where I promote their discounts in Top Eleven to would-be buyers. This was where I advertised discount coupons off in-game purchases that could be used in the Huawei App store. In simple terms this means I have made money for me (being paid to promote) and you (people utilizing the promotion to buy in-game items).
However did you know that all this would not have been possible without the initial content (prank video) in the first place? Due to that initial video, people have viewed my Top 11 content more than 76,000 times, that is how much publicity a small channel like mine was able to gather, I can't even explain the influence that bigger creators have got and delivered to the game. If this doesn't show Nordeus how valuable content can be, I do not know what will!

Invest in your content creators, Nordeus!!!

Link to my channel - https://www.youtube.com/c/UGWitchDoctor
Link to the Mourinho prank video (am the guy with the bandana) - https://www.youtube.com/watch?v=AAJK1NmgvTk&t=9s