Despite there are cool articles to buy, shirts, pillows etc...
I miss scarves, whistles, some ball of top eleven, the trophy replicas and maybe can work a section where to personalize shirts with the own club name and emblem or so.
My marketing suggestion is that now that Khristmas is coming the winners of any trophy from now on 2 seasons (Khris-tmas season and Santa too is for the disco) can recive a pop up notification with some discount (?¿) or if posible the option with a code to order a personalized shop item. (yea, with some discount would be cool xD)
Just an idea^^