Any designer should work to satisfy both an inexperienced user and an addicted vet.

It's completely accurate that user retention across the app stores are quite low, with a majority turnover in about 3 weeks. So it's always smart to give a strong hook and capitalize on the early stages.

I'd love for Nordeus to say this, we are just unable to attend to the hardcore users because the newbies are our focus. Because we hold the wrong idea, that we drive decisions... it's as madflo said, we beg and they throw us a bone, something to diminish or remove later. Remember they said eventually club history would return and be something special, and now we have mostly what we had before, just after months of absence.

I look at the new formation screen and am reminded of PES 2013; I look at the poor graphic design of the market timer, the stars system and I feel disappointed that this is what Nordeus offers us in a 2018 product.

Some developments, like faster market turnover buying and selling, the season-length challenges, the Nivea league... these are clearly to increase engagement and interaction for new players who obviously can't be expected to play a game on the month-by-month timeframe older players were used to.

But still, the polish and creativity, a sense of community-directed decision making, these things are lacking. How many times have we asked to save multiple formations+ tactics for quick swapping? How many ways might they have improved association loans, the heart of cooperative social interactions. And what did they do instead... a hatchet for dental surgery.

They don't listen, they don't solve our problems.