I would throw in 1T for wins for CL and the Cup as well as the League to make the number 3 option a good choice since your not guaranteed to win all your games in the league, Even if you went 26-0-0 in the league you would still get less tokens than TV rights option number 2.
As for option number 4 "Quick Buck" I would make this a season contract where you get 21T for 28 days. Then that would be more understandable to players looking/needing to buy players from auctions.