I didn't say I invented the wheel, I said that although there were a lot of good designs, the client chose what was good for him. That's it. I don't know where you came if that idea, but believe me you cannot sit in front of your PC and deliver that USP without some very good insight. So, I created an emblem I would like to have and they said it is ok. By doing something that I like, I didn't respect any of the marketing principles, so I couldn't deliver that "original market idea". Thank you.