I had an AML/AMC who went like that last season - he'd had 2 seasons where he topped the league scoring charts, he started last season as (barely) a 4*, and struggled to buy a goal. I was (sentimentally) hanging onto him until he posted his career 100 goals, and it took about 18 matches. My theory is that every now and then players go into form slumps - especially if they're having trouble keeping up skill wise.


That said, if your guy is posting lots of assists that's no bad thing - at least your team is scoring. Look at the (real) world cup, the teams doing well are those who use their striker to hold the ball up and create options for attacking midfielders running through.