Yeah I tend to sell at 24-27 if their value/wage ratio dips below 25 and their production/form shows a significant decline over 5 games or more. But some players just are too hard to sell, I just sold my keeper I had from s1 he went from 16Q to a decent 31Q but I got a 32Q keeper on a free that trained better/and was worth more. So I just sold him and kinda miss seeing him in my list already but I still have 2 other players from my first season that I want to hold on to awhile longer. The one 23Q ST is the streakiest scorer ever he will go 6-7-6 and not even make the comments then all of a sudden he will score 6 goals in 2 matches. Plus he won some key cup and league games for me early on so I feel like he is a role model for all my new players lol.

They aren't just skill points and numbers to me. I've even dumped players that had poor performances in key games as captains even though I had long term plans for them. If you don't produce with ideal conditions and max bonuses you gotta go.