The amount of money you get per video watched increases as you go up a level, so when you are higher up you can get money from them.

At the start its like 10K a vid. Now I get around 1.5M per vid at level 29. Still got to watch loads to meet my wage demand of 30.9M a day, but its possible to meet my wage demands by watching videos meaning my income from tickets, prize money and sponsors makes me a profit.