- May be it's your formation that matters, i used to think i just need better players to win, but eventually i discovered (after some bad results), that i always need to arrange my team somehow to counter the opponent's formation.
- Setting bonus will boost your player's morale only if they win, it doesnt have any effect when the match kicks off ( i suppose)
- About attendence, you must check the number of fans, if you have more fans than your seats, and you have good fan's facilities, your stadium will always be crowded. (Dont push upgrading your stadium too fast, i think lv 2 with 1000 seats is enough, try to upgrade utilities, car-park..) Also, dont forget to upgrade gym, medical facility and pitch (they are much more important than a big stadium).