I'm writing this to describe how this game manipulates people to buy/spend tokens.
I'm not gonna talk about a single match with troll resul, it's too classic here, and it's quite normal in real football. But im studying this game on a more logical method. Let's see if it can be persuasive.
And please, we shouldnt talk about strategies/formation here, i dont need people to enlighten me about it, i just want to dig into the "secret" mechanic of this game - the mechanic of making people spend.
Background
Last season, everything was OK, i got lost because i was unlucky, and i accepted that. This season, i started to think let's buy some tokens to contribute to the dev team, then i, for the first time, bought 150 tokens.
Story 1
In the last season, i bought a scout player (AMR), and he was amazing, best scorer of my team.
I was pleased, so at day 1 of this season, i bought another scout player (Striker), after 1 or 2 matches with acceptable score/assist number, he's become another Manchester-United's-Wayne-Rooney.
Additionally, my formiddable AMR last season has become another Chelsea's-Eden-Hazard.
The fact is, Top 11 persuade us that Scout players are exceptional not only in rating but also in performance, by giving the first scout a lot of goals/assists/MoM. But from the 2nd scout, they become nothing special but a random 6 star player.
Story 2
I was surfing the transfer market, refresh like every 30 mins, looking for an AML (young, fast train, expensive), because i had a lot of cash sparing for him. But after 7 days of waiting and waiting, that AML (or even ML) didnt show up.The only option here is to spend token Then i decided to buy an AML from scout, and RIGHT AFTER i bought that guy, AMLs from auction all came back, not 1, but 2,high cost, promising, and no one even put a bid for him. But i didnt have enough cash for any of them. The only option here is to spend token
It's ok, i was unlucky, then in the evening, they gave me 3 offers of recommended players, they are all AML. One guys is 18 YO, very high market value, Shadow Strike special ability. I was like "seriously???, why the hell dont you guys come sooner, half a day sooner and i was saved" I wanted that AML so much, but The only option here is to spend token
Story 3
So i spent like 200 green packs to build my team, upgrade them to 6 stars, i got 6 star striker, 6 star midfielders. But i didnt upgrade the defensive line (however they are all 5 star with SAs). In very easy match (with 2,3 star team), i got good results, and nobody cares about those defenders, they may have 6-7 rating but its ok, the team still win.
But when fighting the 4 star team (4 ONLY, and my team's start up rating is 6 star), My defenders started to screw everything up, every match i got bad result, i have a 5 note rating Defender, and EVERY match like that the opponents had more shots than me. Not 1, NOT 2, but 5 matches like that already. HOW???
So the only option here is to spend token to strengthen defensive line. Yet they noticed that i still have 200 token in disposal they're doing everything they could to make me spend those token (although i'm saving that budget for the next seasons)
Story 4
I once or twice mentioned a friend of mine who spent many tokens to upgrade his team to FULL legend quality, and you can't be more surprised, he can't win the champion league tittle (got eliminated in quarter final by the team (another friend of mine) which is 15Q lower than him. Nordeus knows that people like that will do everything they could to win triple crowd so Nordeus wont let that happen easily.
Conclusion
We all know that this game is 6 year old, pretty amazing for a mobile game to last that long, nevertheless there must be a drop in profit for the company after such a long time (due to competitions, many hard core players stopped playing...) So they must be smart enough to somehow manipulate players to spend, with many hidden techniques, mechanics... It's totally reasonable.
But just like Mourinho, i feel like betrayed, after i spent real money things just go very wrong to me, then the question is WHY SHOULD I SPEND just to make the game harder and more frustrating.
My advice is quite obvious for currently non spenders of this game - just dont spend, or they will make you spend MORE.