TMI- Yes, Nordeus is expected to be a profitable company. It's privately owned, which means their earnings don't have to be publicly disclosed (as with most companies). There is not much, but a few business interviews with Nordeus staff are on the web,
for example. A company of this size and type almost certainly has an analytics team, who monitor data like login per day, time spent per action; and others who make strategic recommendations, like which demographics to target and how, examining traffic flow, conversion rates, etc...
But- every product and company should evolve, and not every attempt is a success, even for the hugely resourced companies like Google (remember Glass? flop). This seems like a disconnected update, crossed wires at Nordeus. However, it may be that the next "generation" of players will find v5.6 to be an improvement, it certainly could yield whatever positive result Nord hoped for on their end; even if that's out of touch with legacy users.