Quote Originally Posted by Toxcatl View Post
What Spartan117 said is right. Except for the part about morale, condition and bonuses. All of them have impact, especially obligatory training sessions; you know those "you have to do 2 more trainings" messages? Don't you dare to ignore them =]

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Actually it has been confirmed to be just cosmetic.

From my experience, condition and morale have little if no impact at all. I've lost some games very badly on full preparation and won some when I totally forgot or had bad preparation.
If it's a bad day there's nothing much you can do. I usually put some more ST and play on attack to make a comeback or cover more the midfield, but it's mostly about how the game generates goals.
More possession = more scoring opportunities, then from that it mostly makes a calculation on how many of these turns out to be goals, maybe out of player's qualities mixed with the rest of the numbers.

If you are losing even with more possession it's likely because of the game compensating the weaker team (perhaps with an absent manager) in order to make it more fair. It turns out to be 1 shot on target = 1 goal.
Not sure how you can overcome that though.