I agree that top eleven, to some extent, is a pay to win game, but not in the common sense. A real p2w game gives players, who do not pay, basically no chance at all and eliminates them from the game, because it is no fun.
Here in TE we have plenty f2p players. The game doesn't end when you lose. You set your own targets according to your possibilities. You play mostly opponents of your % and for this playstyle it is fine.